Create Social Media Marketing Goals That Solve Your Biggest Challenges
The first step to any strategy is to understand what you want out of your efforts. Social media marketing isn’t about flipping a switch and calling it a day. Instead, social media planning should be looked at like cooking your favorite dish.
Choosing the Right Channels
This is a really important decision because the last thing you want to do is dedicate a load of time, effort and resources (and money) into growing a social following within a specific channel, only to then find out that it’s not delivering the right results.
The main thing to consider is who your target market is and what type of content you’ll be producing.
Research Your Social Media Audience
Approximately 79% of adults use Facebook–but are your customers actively engaging with your brand there? Understanding your audience is necessary to learn things like who buys your products, what age group is the toughest to sell and what income level makes up the most of your returning customers?
Build & Curate Engaging Social Media Content
We recommend creating content that fits to your brand’s identity. This means you should avoid things like reaching out to your unpopular demographics without a complete strategy in place.
What is the difference between creation and curation?
Content creation is creating your media in the form of writing, graphics, design work, video, or any combination of these together.
Creating the media to share and express your blog or brand is very important to help build awareness and trust with your targeted audience.
Content curation is finding content that other people have created to share on your social media accounts.
Differentiating Your Content
Once you’ve decided upon the social media channels that you’ll be using, you need to consider how you’ll differentiate yourself from your competition. There’s a lot of noise in social media, so you want to ensure that your posts stand out from the rest.
Checking Out Your Competitors
Another huge source of inspiration can come from analysing what is working for your competitors (and what’s not working).
The first step is to identify some of the leaders in your niche.
Establish Your Most Important Metrics
While your targeted social media metrics might be the most important step of a strategy, it’s often the spot most veer off the path. Vanity metrics like follower count and likes are always good to measure, but does it tell you the whole story of your brand on social media?
Social Media Post Scheduling
After settling on the imagery and style of your posts, you need to consider how you will share them. A question that I often get asked is “How often should I share each post on social media?”
Seeding your First Followers
Getting those first few followers can always seem tough. You’ve got a load of great content to share, but nobody to share it with – not an ideal situation.
Don’t start worrying just yet though; everyone has to start somewhere. There are a few quick tricks that you can use to get those initial followers going and to build a base platform for your social media campaign.
Engage With Your Audience & Don’t Ignore
Social media channels are built as networks. This means their main purpose is to be a space to converse, discuss topics and share content. Your brand can’t forget these core elements of “networking” and it takes effort to ensure conversations or engagement opportunities aren’t left unattended. A big part of the social media magic happens in the comments and conversations that take place on social media channels. When you post on social media, be prepared to have conversations with people. Scheduling your content frees you up to do other work and provides you with time to respond to tweets and posts.
Long-Term Growth Strategies
Quick wins are great, but there’s a lot more to growing a social media following than just relying on people following you back. You’ll need to map out a long-term strategy to keep momentum going within your campaigns and also ensure that you don’t lose any of those followers that you’ve worked so hard to acquire.
Track Your Efforts & Always Improve
So, how well did you do on your social media marketing strategy? Without continuously analyzing your efforts, you’ll never know how one campaign did over another. Having a bird’s-eye-view of your social media activity helps put things into perspective.